If your business serves customers in a specific geographical area then it makes good sense to set-up a free Google My Business page. We do this as standard for all our customers.
Google My Business complements your existing website by giving your business a public identity and presence with a listing on Google. The information that you provide about your business can appear on Google Search, Maps and Google+.
You can find out more here: http://www.google.co.uk/business/