For all my clients I create a free Google Analytics account. Once created, I am able to place some code into every page of their website which automatically monitors a range of information about visitors to their website.
Google Analytics provides a range of data, such as which pages are viewed, how many times they are viewed, how long visitors spend viewing each page, which page did they first look at when they arrived at the website, and which page were they viewing when they exited the site.
Not only that, Google Analytics shows where in the world site visitors were at the time (down to city or town), what kind of device they were using (e.g. computer, tablet or phone) and how they found your website (e.g. direct, search engine or referred from another website etc).
Every www.martbarrett.co uk website comes with Google Analytics included.
Google Analytics includes a powerful range of analytical tools.